2021-02-09

IBFI relaunches Star Juice with new look, flavour

International Beverage & Filling Industries (IBFI), a leading beverage manufacturing firm and part of Albatha Holding — one of the largest conglomerates in the UAE, has relaunched its Star Juice drink brand with a new look, packaging and improved taste.


→ read the fulll article

marketing



Previous post
Fizz Free February: Sustain campaign warns of health and environmental implications of soft drinks consumption A challenge like Fizz Free February is about resetting a healthier relationship with fizzy drinks and breaking routine habits.
Next post
Schweppes plans 2700ha Beitbridge citrus project Recently, Schweppes Zimbabwe announced 100 percent acquisition of Beitbridge Juicing Company in a vertical integration move that saw the beverage producer strengthening its supply chain by taking control of a key raw material in the form of orange juice concentrate.