How Givaudan is re-thinking sugar reduction: Holistic profiling is not about replacing the sugar experience’

Givaudan has developed a reformulation technique focusing on the overall satisfaction of a product — as the flavour giant puts it the pleasure it creates for the consumer’ — known as the Overall Holistic Rating (OHR).

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Hard Lemonade and ice tea: Fruity and low-alcoholic The combination of more taste and less alcohol meets the current trend - and above all the market, and primarily among young consumers.
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