How Coke’s names-on-bottle campaign helped it increase market share thanks to big data

Coke’s personalised bottle campaign, which it operates in more than 100 countries, has helped it increase market share.

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The sweet and tart legacy of Wisconsin's cranberry crop According to the Wisconsin State Cranberry Growers Association, the cranberry industry provides nearly $1 billion in annual revenue for Wisconsin, which produces over half the world's supply of this tart and tiny fruit.
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