HEINEKEN Launches New Hard Seltzer Brand

Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets.

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The key to Coca-Cola’s innovation success: balance agility, discipline & consumer, customer needs Reflecting on several high-profile innovations launched, tweaked and relauched or repositioned by Coca-Cola Co. in the past three years, CEO James Quincey reiterated his previous belief in the importance of agility, embracing an iterative process and seizing opportunities with speed.
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