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Launches New Hard Seltzer Brand
Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets.
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The key to Coca-Cola’s innovation success: balance agility, discipline & consumer, customer needs
Reflecting on several high-profile innovations launched, tweaked and relauched or repositioned by Coca-Cola Co. in the past three years, CEO James Quincey reiterated his previous belief in the importance of agility, embracing an iterative process and seizing opportunities with speed.
Latest edition of Fruit Juice Focus
Functional health and wellness products continue to innovate and drive sales in citrus.