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2021-10-05

Givaudan tips “mindful drinking” to be next big industry movement as alcohol reduction trend takes hold

Igor Parshin, the company’s regional category manager for beverages, explains how the alcohol-free movement can be compared to plant protein’s popularity, with the Swiss flavor house driving change that could be “a win for both consumers and industry.”


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Beverage industry embraces more diverse, equitable workforce Given shifting demographics as well as greater awareness of the importance of opportunities available to people of color, beverage companies during the past few years have dramatically stepped up their efforts to literally “change the face” and strive for more diversity, equity and inclusion (DEI) in the workplace.