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2021-07-08

Giesen Group’s million dollar investment in alcohol-removal wine technology

When Giesen launched its 0% Sauvignon Blanc last year, its sell-out releases in Australia and New Zealand showed consumer interest in this category was worth pursuing.


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Growing awareness and RTD cocktail format driving ‘non-alcohol’ movement in Asia People are getting more mindful with their drinking and are also reconsidering their habits, something which has also been accelerated by the COVID-19 pandemic.