Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category

Zero sugar and personalized innovations have been driving the category forward; while both companies see the potential of the sports category appeal to a wider audience and tap into increased emphasis on health and wellness as a result of the pandemic.

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Digital sensory innovation: Givaudan’s Aroma Kiosk leverages AI to identify flavor preferences When using the Aroma Kiosk consumers can smell and rate different aroma profiles. The data is then translated into personalized flavor preferences using an AI-based algorithm.
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Launch of "Sugar-sweetened beverage taxation in the Region of the Americas" On Friday, 9 April, 2021, join the Pan American Health Organization for the virtual launch of the publication Sugar-sweetened beverage taxation in the Region of the Americas, to learn more about how are SSB taxes being applied at national and local level, and discuss how this tool can be used to improve public health in the Region of the Americas.