Functional solutions, performance drink offerings span across categories

Plant protein takes on larger role in the performance beverage space.

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Association between Visual Attention to Nutrition Priming and Subsequent Beverage Choice This study used eye-tracking data to determine if attention to nutrition information before making purchasing decisions between beverages was associated with selecting a sugar-sweetened beverage and whether the updated Nutrition Facts Label (NFL) garnered more attention than the previous NFL.
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Solar Energy Kiosk serves orange juice made using solar power Dutch design studio Cream on Chrome has created the Solar Energy Kiosk, which uses sun rays to make orange juice as a way of demonstrating how much solar power is needed to complete simple tasks like squeezing fruit.