Fun and functionality are driving a new sub-category in soda

The brainchild of beverage industry veteran Tom First, Culture Pop combines familiar flavors such as wild berries with a culinary twist (basil and lime).

→ read the fulll article


Previous post
Flavor from fungus? Researchers develop wild strawberry aroma grown from fruit waste Interestingly, some species of fungi are adept at converting plant material into pleasant odor compounds, including vanillin, raspberry ketone and benzaldehyde, an almond-like odor.
Next post
Monster Beverage Considers Deal With Constellation Monster Beverage Corp., the maker of energy drinks, is exploring a combination with Corona brewer Constellation Brands Inc., according to people familiar with the matter.