Fresh and fruity tonalities star in Beck Flavor’s 2022 flavor of the year forecast

In the fruit category, Clementine — a sweet, crisp and refreshing citrus flavor — was the winner.

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New Beverage Showdown 22: Meet the Semifinalists and Judges The New Beverage Showdown, sponsored by Venturing & Emerging Brands (VEB), an operating unit of the Coca-Cola Co., is an integral piece of BevNET Live and the beverage industry’s leading pitch competition.