Free Rain founder: The original brand name was Trip’…

The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused with botanicals.

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Cure Hydration raises $2.6M for its healthy sports drink alternative Picasso and the Cure team developed a new beverage based on the World Health Organization’s Oral Rehydration Solution, which Picasso said is “primarily used to help people suffering from diseases like cholera,” and which has saved “millions of lives and is proven to hydrate as effectively as an IV drip.”
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Tart Cherry Juice Company Cheribundi Aims Big In The Performance Beverage Aisle With $15 Million Investment But with its latest successful $15 million fundraising led by Emil Capital Partners (ECP), the brand is set to prevail across the functional food aisle, touting the health benefits of tart cherries and challenging peer players that have long focused on adding probiotics, protein and other trendy ingredients.