FREE Healthy Beverage Innovation interactive broadcast event is open for registration

This event will take place on July 15 2023, and will cover a broad range of developments in the healthy beverage sector, from reformulation and innovation by reducing sugar and using natural alternatives, to meeting demands for plant-based beverages and alcohol alternatives.

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Function AND flavor: Intriguing flavors can help draw consumers to the functional beverage category According to market intelligence agency Mintel, 43% of consumers say they are more likely to try a new drink based on appealing flavors than functional benefits.