Form and Function: The Why Behind the Functional Ingredient Beverage Trend

Adaptogens, CBD, natural flavorings and herbal concoctions line beverage aisles and draw consumers who have traded the bar for the yoga studio—or at least want to drink like they have.

→ read the fulll article


Previous post
Coca-Cola Is Completely Changing This Beloved Soda Through the campaign, Sprite is hoping to reach younger audiences with relatable content and marketing techniques such as influencer engagement and social media activation.
Next post
Identification and confirmation of key compounds causing cooked off‐flavor in heat‐treated tomato juice Three newly formed sulfur-containing compounds were further confirmed to be the key compounds responsible for the cooked off-flavor in four different tomato cultivars that were commonly consumed in the market.