2022-01-11

‘Florida’ branding on orange juice helps it sell better

The top reasons consumers purchase orange juice (OJ) include taste, health benefits and origin of the fruit.

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The #1 Best Juice To Drink Every Day, Says Science The researchers attribute the result to the juice's high concentration of anthocyanins, powerful antioxidants that reduce inflammation and enhance blood flow to muscles.

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Better Juice seals first commercial deal to bring sugar-reduced fruit juice to market by Spring 2022 Better Juice said products made using its enzymatic sugar reduction technology are due to hit shelves in less than six months, following the completion of its first commercial deal with a US West Coast-based juice manufacturer.