August 15, 2018

Finding Inspiration in Packaging Design

Leading designer maintains that today’s consumers demand packaging that creates a distinct brand experience.

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Celery juice is the latest wellness trend: Is it one you should follow? Celery does check several boxes in that it’s green, low-calorie, readily-available, has some research behind it and it seems new.
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Nielsen says UK sugar tax has ‘minimal impact’ on consumer behaviour The first four months of the UK’s sugar tax has failed to create any significant change in consumer behaviour; but it has encouraged widespread reformulation and the proliferation of lower sugar options.