2021-10-14

‘Fewer, focused and future-minded’ guides Coca-Cola’s innovation strategy

Coca-Cola unveiled several better-for-you beverages at the NACS Show that will roll out next year, including a line of Aguas Frescas sold under the Minute Maid brand.

→ read the fulll article

strategy

Previous post

Yeo's invests MYR 20m in Malaysian production and filling line Yeo’s claims to be the first in the world to package Asian drinks in Tetra Brik aseptic cartons using a UHT process and the first to offer curry chicken in canned form.

Next post

‘We out-hustled, out-innovated, and out-maneuvered the competition…’ Vita Coco gears up for IPO Founded in New York in 2004 by Ira Liran and Michael Kirban as a coconut water business, Vita Coco has since expanded into coconut oil and coconut milk, energy drinks (Runa), enhanced waters (Ever & Ever), protein-infused waters (PWR LIFT), and private label products, and is the market leader in the coconut water category in the US and the UK, with a presence in 20+ other countries including China, France, and Spain.