Evidence of a health risk signalling effect’ following the introduction of a sugar-sweetened beverage tax

Sugar-sweetened beverage (SSB) taxes may signal information about health risks. Risk signals may be undermined by public misperception of taxed products. Industry may produce counter signals” through advertising.

→ read the fulll article


Previous post
Coca-Cola reveals new and improved Coke Zero Sugar recipe The launch of the new Coca-Cola Zero Sugar is supported by a global campaign called ‘Best Coke Ever?’ designed to encourage consumers to try the new zero sugar product and spark debate with a simple question: “What if the new Coke Zero Sugar is the best Coke ever?”
Next post
Orion tackles Japan’s food waste problem with new WATTA Keitts Mango Chūhai The new beverage is a Chūhai that uses Keitts Mango from Okinawa’s Tomigusuku city – which would otherwise be discarded.