November 15, 2018

Drinks For Thought: Nootropic Beverages Offer Brain Benefits

Within the rise in functional drinks — which contain familiar callouts to clean ingredients, low sugar, and steady caffeine levels — a handful of startups, some taking their cues from Silicon Valley, have been asking a different question: What if you could hack your brain?

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With Greenhouse Program, PepsiCo Hopes to Help Brands Sprout The soda and snack giant’s food and beverage accelerator, already launched in Europe, yesterday announced the nine brands to join the program’s inaugural North American class.
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Gene-edited food is coming, but will shoppers buy it? By early next year, the first foods from plants or animals that had their DNA “edited” are expected to hit stores. It’s a different technology than controversial “genetically modified” foods.