Danone unveils new Volvic Touch of Fruit offering with added vitamin B6

The launch of Touch of Fruit Pineapple & Orange Vitality with added vitamin B6 comes in response to consumer demand for healthy soft drink options.

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Beverage trends: Spotlight on provenance flavors, hard seltzers, tropical tonalities, savory sips and functional hydration In time for spring, beverage innovators are shining a light on uplifting flavor profiles including the tropical tonalities of watermelon and guanabana. Italian provenance flavors are also in the spotlight, with new premium-positioned offerings inspired by Calabrian lemon, Italian blood orange and Sicilian chinotto essences.
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Growth in fruit based beverage industry in India The fruit based beverage industry is an interesting segment with a high level of ongoing product innovations. As manufacturers attempt to jump onto the health and wellness bandwagon, they are also expected to constantly innovate with a range of different tastes and functionalities set to capture the palate of increasing pool of health conscious drinkers.