June 12, 2018

Consumers prefer taste & sweetness of reduced-sugar cookies with Taura’s JusFruit pieces

In a consumer sensory panel, reduced-sugar cookies containing the concentrated fruit pieces were not perceived to be less sweet than a full sugar alternative, even though they contained 30% less sugar.

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European soft drinks industry generates €185bn revenue and supports 1.7 million jobs The European soft drinks industry makes a 'strong contribution' to the European economy, generating €185bn ($218bn) in revenue and supporting 1.7 million jobs across the supply chain, according to a study released by UNESDA Soft Drinks Europe.