Consumers are increasingly expecting a little more from their beverages

Consumers are increasingly incorporating functional beverages into their day-to-day, looking to their daily beverage to help manage stress, promote relaxation, and improve mood, says global flavor and fragrance company Givaudan.

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Treatt winning fight against sugar-related obesity and disease Reducing sugar levels in everything from colas, energy drinks and cordials to dairy shakes and tonic waters has never been a higher priority for beverage brands and their suppliers across the globe.
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Less sugar please: Healthier teas growing in popularity among younger consumers Chinese tea brand, Nayuki is betting on consumers’ increasing health awareness to drive the sales of its ‘healthier’ sugar-free and fruit tea series in China.