2019-10-02

Coke Eyes U.S. Energy Drink Market in Challenge to Monster

Energy drinks have become a fast-growing sub-segment of the beverage industry, particularly among young male consumers who enjoy video games.

→ read the fulll article

Previous post

Can artificial intelligence help slash food and beverage NPD timescales? Singapore-based AI Palette claims to have developed an artificial intelligence (AI)-based platform that can help FMCG food firms create ‘successful products’ and shorten the NPD process, thus also increasing products’ speed to market.

Next post

Plain packaging could cost beverage industry billions, says Brand Finance What would happen if alcohol and sugary drinks had to introduce plain packaging? A report from Brand Finance estimates the potential value loss to beverage businesses could reach around $430bn.