Coke Eyes U.S. Energy Drink Market in Challenge to Monster

Energy drinks have become a fast-growing sub-segment of the beverage industry, particularly among young male consumers who enjoy video games.

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Can artificial intelligence help slash food and beverage NPD timescales? Singapore-based AI Palette claims to have developed an artificial intelligence (AI)-based platform that can help FMCG food firms create ‘successful products’ and shorten the NPD process, thus also increasing products’ speed to market.
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Plain packaging could cost beverage industry billions, says Brand Finance What would happen if alcohol and sugary drinks had to introduce plain packaging? A report from Brand Finance estimates the potential value loss to beverage businesses could reach around $430bn.