2022-06-24

Coco-Cola Co. leverages ‘intelligent experimentation’ to land ‘epic’ innovation

Coca-Cola has cultivated a “very structural capability called [intelligent] experimentation,” which allows the company to test and quickly learn from carefully controlled and measured experiments and ultimately leverage them as a “superpower.”

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Coco-Cola Co. leverages ‘intelligent experimentation’ to land ‘epic’ innovation

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