Coco-Cola Co. leverages intelligent experimentation’ to land epic’ innovation

Coca-Cola has cultivated a very structural capability called [intelligent] experimentation,”​ which allows the company to test and quickly learn from carefully controlled and measured experiments and ultimately leverage them as a superpower.”

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Givaudan helps Sweet Victory block sugar cravings in kids with ‘tutti-frutti’ gum According to the start-up, results demonstrated that children enjoyed the gum but could not eat confectionery after chewing it – for a period of up to two hours – due to the change in their receptors.