Coca-Cola to discontinue coconut water brand Zico, with Coke Life under review

Coca-Cola acquired the remaining shares of Zico Beverages in 2013, a company in which it bought a majority stake in 2012.

→ read the fulll article


Previous post
Coca-Cola and Corona take hard seltzer strategies up a notch October sees big brands take their seltzer strategies up a notch: with beverage giants moving in from both the alcoholic and non-alcoholic beverage sectors.
Next post
Functional ready-to-drink beverage trends and ingredients Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals.