Coca-Cola Takes Top Beverages Spot in MBLMs Brand Intimacy COVID Study

As people spend more time at home, more consumers are bonding with beverage brands. Sharing, the earliest stage of Brand Intimacy, has increased by 23 percent.

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Beverage companies weigh viability of reduced-sugar drinks New guidelines for sweetened beverages in schools and government health facilities took effect on January 1, but there is lingering uncertainty in the market as to whether reduced-sugar drinks can effectively compete against flavoured water beverages and plain water.
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