Clean’ is the new norm in beverage formulation

Most beverage innovations today avoid using chemical-sounding additives or any ingredient perceived as artificial, most notably certain colors, flavors, preservatives and sweeteners.

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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis Facing a consumer backlash and stricter regulation, companies are trying to do what’s eluded them for years: make a better bottle.
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Is boozy kombucha good for you? It’s getting so popular it might not matter Kombucha — as purveyors of the health elixir claim — has a multitude of health benefits: It can aid your digestion, colonize your gut with healthy bacteria and boost your immunity. And lately, it can get you drunk.