2021-10-29

Celsius is luring consumers that don’t want ‘grandfather’s energy drink’

Despite the pandemic and fierce competition from Red Bull and Monster, the company expects record sales of its functional beverage this year after posting a 74% jump in 2020.

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background

Varun Beverages Q3 Pat Rises 60Percent Yoy Varun Beverages is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA).

Digitalisation in the food and beverage industry In general, digitalisation in the production environment has made a name for itself under the term “Industry 4.0”. It is referring to “intelligent networking of machines and sequences used in an industrial setting with the aid of information and communications technology.

Celsius is luring consumers that don’t want ‘grandfather’s energy drink’

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