Celsius is luring consumers that don’t want grandfather’s energy drink’

Despite the pandemic and fierce competition from Red Bull and Monster, the company expects record sales of its functional beverage this year after posting a 74% jump in 2020.

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Digitalisation in the food and beverage industry In general, digitalisation in the production environment has made a name for itself under the term “Industry 4.0”. It is referring to “intelligent networking of machines and sequences used in an industrial setting with the aid of information and communications technology.