Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin

After discovering the importance of microbiomes and their impact on nutritional health, Ben Goodwin was inspired to create a delightful product that reaches as many people as possible.

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So Good So You, Functional Food Makers, Adds New Fiber Formulation To Probiotic Organic Juice Shot Line The cold-pressed juice shot features five grams of organic fiber sourced from the seeds of the guar plant, and provides almost 20 percent of the recommended daily value of dietary fiber.
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Challenger brand Poppilu currently competing in $1.5B kids juice category Its lemonades also appeal to parents with their better-for-you attributes: organic ingredients, NO added refined sugar, just 7g sugar from the fruit juice itself and 100% DV Vitamin C.