Beverage trends: Spotlight on provenance flavors, hard seltzers, tropical tonalities, savory sips and functional hydration

In time for spring, beverage innovators are shining a light on uplifting flavor profiles including the tropical tonalities of watermelon and guanabana. Italian provenance flavors are also in the spotlight, with new premium-positioned offerings inspired by Calabrian lemon, Italian blood orange and Sicilian chinotto essences.

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