Beverage giant Coca-Cola looking at investing in a startup in India for the first time — Eyeing Swiggy, Zomato rival Thrive
The strategic investment will give Coca-Cola a distinct edge over rivals, as it will push consumers to order only Coca-Cola’s beverages along with the food orders they place on the Thrive app, help them to customise orders, sell package deals and meal combinations, and push loyalty codes.
→ read the fulll article
CSD