Beverage giant Coca-Cola looking at investing in a startup in India for the first time — Eyeing Swiggy, Zomato rival Thrive

The strategic investment will give Coca-Cola a distinct edge over rivals, as it will push consumers to order only Coca-Cola’s beverages along with the food orders they place on the Thrive app, help them to customise orders, sell package deals and meal combinations, and push loyalty codes.

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