Beverage Brand Resurrection Fever is Spreading

Is it actually possible to engineer a successful beverage brand resurrection?

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Sumol+Compal Launches Juices Produced With HPP Technology According to the company’s marketing manager, Paula Ribeiro, the idea is to offer consumers juice SKUs that are as close as possible to freshly squeezed versions.
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Characterization and Differentiation of Fresh Orange Juice Variety Based on Conventional Physicochemical Parameters, Flavonoids, and Volatile Compounds Using Chemometrics The classification rate for the differentiation of orange juice according to orange variety using multivariate analysis of variance (MANOVA) and linear discriminant analysis (LDA) was 89.3%, based on the cross-validation method.