ASA ruling on Pepsi Lipton International for 100% Recycled’ claim

The complainant challenged whether the claim 100% RECYCLED misleadingly implied that all of the Lipton bottle was made from 100% recycled plastic.

→ read the fulll article


Previous post
Beverages With Benefits: Do They Really Work? OR Are Beauty Drinks Too Good to Be True? Grocery aisles are turning into beauty shelves with a crop of chic new drinks with too-good-to-be true wellness claims.
Next post
Boost for sweetener sector following Codex Alimentarius recognition of steviol glycosides tech Unlike first-generation ingredients like Rebaudioside A, these rebaudiosides impart a clean sugar-like taste with a better sensory profile and are highly sought-after by food and beverage manufacturers in countries where they have regulatory approvals.