5-hour ENERGY® Launches New 16-oz carbonated Energy Beverage

The new beverages are available in three flavors: Berry, Grape and Watermelon. The launch flavors are among the most popular of the shot.

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The Juice Squeeze Over the last 12 months, two other legacy brands — PepsiCo’s Naked and Coca-Cola’s Odwalla — have been either sold or divested completely, while Suja, once considered an integral piece of Coke’s strategy to pivot away from soda and into more natural categories, was acquired by private equity firm Paine Schwartz Partners in July.
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