$2M for citrus marketing is going unspent — for now

The Florida Department of Citrus kicked off its new social media marketing campaign for orange juice earlier this month, and the debate continues over whether it’s enough.

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Winter citrus off to a good start As of mid-January, no major hurricanes, storms, heatwaves or freezes were affecting California, Florida or Texas citrus production areas, and growers said they were harvesting plenty of sweet, juicy fruit.
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Can Cover Crops Save Florida’s Citrus? Florida’s embattled citrus growers have discovered a new tool, thanks to the work of researchers at the University of Florida: planting cover crops amidst the orange groves.